PES was contracted to deliver full time planning and operational services to Samsung for their sponsorship activation for the Beijing 2008 Olympic Torch Relay. With staff permanently based in Beijing throughout the contract, the team were involved in all facets of planning for the relay including strategic, project & operational planning. The team were also involved in the day to day operational delivery of the relay which travelled across China for 97 days.
The relay activation involved over 120 people across 3 separate convoys including promotional vehicles (parade like floats), activation staff on vehicles and distribution of premiums along the relay route.
PES was contracted to deliver the Lenovo Promotional Vehicle and associated promotional staff along with the distribution of sponsor premiums for key strategic cities on the International Sector (in April 2008) of the Beijing 2008 Olympic Torch Relay.
PES also provided project management services to Lenovo for the China sector of the Relay, providing planning and implementation expertise over a 14 month period, including the Torchbearer recruitment and management process.
PES provided VW with a team of 9 people to design and implement the operational program of delivering hundreds of vehicles across China for the Torch Relay program. This team also developed and implemented training programs for local VW dealers and with various agencies designed the marketing and media programs for their Torch Relay sponsorship program.
PES provided timely and strategic planning advice over a 1 year period, in the lead up to the Torch Relay, for the Coca Cola Torch Relay Program. Whilst not involved in the operational delivery, the advice provided over the planning period assisted Coca Cola in developing and implementing their operational plans.
Beijing Olympic Games 2008; Doha 2006 Asian Games; Melbourne 2006 Commonwealth Games; Torino 2006 Winter Olympic Games; Rugby World Cup 2003; Manchester 2002 Commonwealth Games; 2001 AMP Centenary of Federation Tour; Sydney 2000 Olympic and Paralympic Games’; Opening & Closing Ceremonies and Medal Ceremonies; Parades, Festivals & Launches; Games Bid Campaigns.