PES has been contracted by the Royal Bank of Canada (RBC) to produce their operational activities for their Presenting Partner sponsorship of the Vancouver 2010 Olympic Winter Games Torch Relay.
PES will direct and manage every aspect of the sponsorship activation operations both in the planning and operational phases of the torch relay, from concept through to implementation and delivery and including the recruitment and management of 4,500 RBC torchbearers.
PES also assisted RBC with their bid program to become Presenting Partner of the Vancouver 2010 Olympic Winter Games Torch Relay.
The Vancouver 2010 Olympic Torch Relay will travel more than 45,000 km throughout Canada over 106 days (30 October 2009 through 12 February 2010) and involve 12,000 torchbearers. For more information on RBC and the Vancouver 2019 torch relay visit www.rbc.com and www.vancouver2010.com.